Bespoke Rallies has launched the inaugural Slartibartfast, a two week rally allowing competitors to experience the very best of Denmark, Sweden, Finland and the Norwegian fjords. The rally will start at the highly-acclaimed Louwman motor museum, The Hague, Holland.

Named in honour of the character that designed the Norwegian fjords in the 1980s comedy SCFI series Hitchhiker’s Guide to the Galaxy, the Slartibartfast is aimed at owners of period or modern classic cars and will take place between August 23 and September 7 2017.

Departing Holland, it heads north through Denmark, Sweden and Finland to Kirkenes; one of the most northerly ports in the Arctic circle, renowned for its views of the Aurora Borealis.

From there it takes to the 35-car Hurtigruten ferry MS Midnatsol and follows ‘the lovely crinkly bits’ (as the fjords were described in The Hitchhiker’s Guide) all the way down the west coast to Bergen.

Far from simply enjoying the views from the ship, competitors will disembark each morning and rally their way through the stunning scenery before catching up with their floating hotel each evening.

Bespoke Rallies Director John Brigden said: “This is a completely unique event that will allow participants to enjoy Scandinavia in a way they would never have imagined possible. The final drive will comprise a blast along the famous Atlantic Road – unquestionably one of the world’s most incredible motoring experiences.”

Further details are available at